KUPONA

KUPONA helps brands grow profitably across affiliate marketing, creator partnerships and other measurable digital channels. We combine strategic planning, hands-on partner management and data-driven optimization to build affiliate programs that deliver sustainable results - not just short-term volume.

Our affiliate and partnership work covers the full process: channel and program strategy, partner identification and recruitment, onboarding, campaign development, commission and placement planning, performance analysis, and ongoing relationship management. We work with publishers, content partners, creators, platforms and other strategic partners to build a relevant and scalable partner mix.

KUPONA also connects affiliate management with complementary capabilities such as tracking, paid media, social advertising, creative services and Google Shopping. This integrated approach helps us identify the real drivers of performance and turn insights into practical actions.

We bring particular industry experience to OTC and MedTech, automotive and mobility, as well as B2B contexts. In regulated or platform-sensitive environments, we consider the relevant restrictions and compliance requirements from the outset.

For advertisers looking for a structured, responsive and commercially focused agency partner, KUPONA combines strategic perspective with reliable day-to-day execution.

KUPONA works with Awin to help advertisers develop and manage effective affiliate partnerships. We use the Awin ecosystem to identify relevant publishers and other partners, support the launch and development of programs, and evaluate performance on the basis of clear commercial KPIs.

We help advertisers define the right partner strategy, assess opportunities, coordinate activations, improve partner communication and use performance data to guide decisions. Depending on the program, this can include publisher acquisition, partner reactivation, promotional planning, commission and placement discussions, tracking coordination, reporting and optimization.

The collaboration with Awin gives advertisers access to a broad partner ecosystem and established network infrastructure. KUPONA adds strategic direction, operational management and a clear focus on sustainable revenue and profitability. We work closely with advertisers, publishers and Awin contacts to resolve issues efficiently, test new opportunities and develop partnerships over time.

Our objective is a well-managed affiliate program in which the network, agency, advertisers and partners work toward transparent, measurable and mutually beneficial growth.